Marketing
Turn offline attention into online action
QR codes make it easy for people to move from a poster, package, or storefront to a landing page—without typing. They’re great for promotions, product education, lead capture, and event campaigns.
Key benefits
Real-world scenarios
Clear scenarios you can copy: what to print, what to link, and which QR code types fit best.
Print ad → mobile landing page
- Situation
- Someone sees your offer on a flyer and wants details right now.
- What to link
- Link to a focused landing page with one goal (claim offer, sign up, buy).
Product box → setup video
- Situation
- Customers open the box and want to set up quickly without searching.
- What to link
- Link to a short setup video or a “getting started” page.
Trade show badge → save contact
- Situation
- You meet someone and want them to keep your info without a long form.
- What to link
- Encode your contact details so they can save in one tap.
Window display → after-hours shopping
- Situation
- People walk by when the store is closed but still want to browse.
- What to link
- Link to your online store or a “shop this collection” page.
Placement checklist
Small details make a big difference in scan rate.
- Make the destination mobile-friendly and fast
- Use a clear CTA near the code: “Scan for 10% off”
- Avoid placing codes where they can’t be scanned (curves, glare, too high)
- Run a quick scan test before printing in bulk
- If using video, keep it short and to the point
Recommended QR types
These QR types cover the scenarios above. Tap any to learn how to set it up.
Explore more solutions
Turn every table, receipt, and takeaway bag into a simple “scan → action” moment. Use QR codes to open menus, collect reviews, share WiFi, and promote specials—without adding friction for guests or staff.
Read the guideGive shoppers the information they need at the shelf—reviews, size guides, specs, warranty, or reorder links. QR codes are an easy way to reduce questions and speed up confident purchases.
Read the guideMake printed materials come alive: scan to watch a video, open a worksheet, submit an assignment, or access resources. QR codes help teachers share links quickly and keep students focused.
Read the guideReady to bring this to your marketing?
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